Since 1974, the PLAYMOBIL toy concept created by Hans Beck has become a classic in children's playrooms, with many different game worlds, from a pirate ship to a children's hospital. Since then, approximately 3.5 billion adorable figures with the characteristic smile have been produced for the enjoyment of boys and girls around the world. Around 30 themes are distributed in approximately 100 countries of the world. Parents and educators alike recognize the successful game concept as being of great value and quality. The main basis of the game is to stimulate imagination and creativity, in this way, child development is promoted: With PLAYMOBIL, children can assume an infinite number of roles, in addition to recreating and experiencing the world in miniature. Possessors of multiple talents, these cheerful figures successfully overcome all kinds of challenges: knights and pirates in historical settings, construction workers, veterinarians, policemen or secret agents in virtual worlds, among others. The R&D department at PLAYMOBIL is constantly inventing new ideas and additions to offer long-lasting fun to children around the world.
Geobra Brandstätter Stiftung & Co KG with its headquarters in Zirndorf, Germany is the producer of PLAYMOBIL and known for its “made in Europe” quality.
The 7.5cm tall PLAYMOBIL figure is the cornerstone of this creative play system, winner of numerous international awards. The imaginative role-playing game with modern and historical themes fascinates boys and girls and is highly valued by parents and educators. Since its launch in 1974, 3.5 billion PLAYMOBIL figures have been produced. The company distributes this toy with approximately 40 different themes to more than 100 countries and employs more than 4,600 people. The Brandstätter group's worldwide turnover reached 742 million euros in 2019. PLAYMOBIL guarantees high-quality toys through its European production plants in Germany, Malta, the Czech Republic and Spain.
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