Molto products

More information about Molto

The MOLTO company was founded in 1955 by three young people (between 20 and 25 years old), all three with the last name MOLTO, two of them brothers, Antonio and Pedro, and the third José. With very little means, will and the capacity for work that always accompanied them, they began their journey as toy manufacturers.The beginnings were in a small premises of 40 square meters. The materials with which they made the toys were those of the time, that is, tin and wood. Antonio and Pedro, mechanics, made the dies and stuffers to work the tin, with the help of their father (who was the first mechanic in the toy industry in Ibi). The wood was worked by José with the experience he got working from a very young age in the furniture industry. Later, another partner Vicente joined this family. The first toys they made were trucks and trailers. The first own industrial warehouse of about 1,000 square meters is built. Later, a mechanical workshop with the latest generation machines for the construction of molds was installed, plastic machines of greater capacity were bought and a small but modern factory was set up. technified and with high productivity. During these years, they were working only for the national market, which at that time was a highly protected market. In 1981 a collection with designs, materials and finishes was presented, which could perfectly compete with those of the most advanced countries. In addition, another objective was initiated, to publicize and identify the MOLTÓ brand, leaving the change of image and logo in the hands of the best designers of the moment, all accompanied by a large television advertising campaign. At the beginning of the 90s Moltó changed the concept of riding items (ride-ons and tricycles) with the launch of the Molto Cross. This new article, which gave children greater freedom, revolutionized the Spanish market for this category. MOLTO y CIA. S.A. It was installed in a new plant with an area of ​​22,000 square meters, with better facilities and the most advanced machinery. This extensive and modern infrastructure allowed a tripling of production.